Denta is a new dental clinic that specializes in providing orthodontics and aesthetic dentistry care. I decided to go with a fresh and friendly graphic identity to attract potential patients while maintaining originality and professional character. The logo refers to the archetypical image of dental offices: a tooth. However, it was designed with simple language and simple lines to be incorporated into the name Denta. The tooth was used as a brand element that was later incorporated into the rest of the stationery.