2Ten Coffee Roasters

2Ten Coffee Roasters is a local establishment in El Paso, TX., that receives raw coffee beans, roasts them, packages them and distributes them to other local establishments. Aside from this, they also serve their own coffee in their shop, along with a full food menu. We were tasked with re-branding and creating innovative content for 2Ten Coffee Roasters.

We were looking to make practical use of the logo, so we redesigned the 2Ten logo using a more contemporary, simple font. The colors and patterns used in the menu come from the interior design of 2Ten Coffee Roasters, which offers its patrons undisguised materials such as concrete, old brick, and wood. To make the content, such as drinks, food, and product images, more interactive and understandable on social media, we incorporated the names of items directly on the image.