Orange and Blue Day

Orange and Blue Day is the biggest open house at The University of Texas at El Paso. This event was mainly created for juniors, seniors and their families. The goal was to recruit prospective high school students from local high schools, Rio Grande Valley, Cd. Juárez, and Chihuahua City to register for Orange and Blue Day. Las year (2023) More than 2,500 attendees had the opportunity to explore majors through college showcases, take guided campus tours, get assistance for the application process, and connect with faculty and current students.

The marketing campaign for this event included an extensive range of deliverables that helped to promote the event. From postcards, flyers, posters, news paper ads, social media graphics, signage, to promotional items that were provided to the students during the event.