UTEP Health

UTEP Health is an initiative led by healthcare colleges from The University of Texas at El Paso. Its aim is to keep educating excellent healthcare professionals that foster well-being in the community.

This campaign covers a wide range of health areas, so I decided to go with an abstract and versatile look that can be adapted to different applications. The line pattern is a reminiscent of a double-helix, the structure of DNA. The light blue is a calming color often associated with the healthcare industry and the orange was used to allude to UTEP.